Short Takes Story Ideas

Does your idea meet the following editorial standards? If not, is it strong enough in other areas to overcome the deficiency?

1. Highly visual.
2. Interesting to:
   • primary audience: alumni, benefactors and parents of prospective students.
   • secondary audiences: the campus community, policy makers, business leaders, guidance counselors, media.
3. Align with the university’s 150 Forward strategic goals.
4. Told from a personal perspective:
   • use personal stories not data.
   • avoid the feel of institutional "ads" for specific programs, colleges.
5. Distinguish the university regionally and nationally.
6. Showcase the value and contributions the U of A makes to the state and nation.